30-second summary: AR serves as one of the best opportunities for digital marketers to promote their product effectively. It makes it easy for a customer to visualize the product before purchasing. Digital packaging makes it […]
How can the intense brightness that often follows humankind’s darkest moments help us achieve greater team unity and newfound marketing energy, gratitude and strength? As the pandemic marches on into its second year, B2B marketers […]
30-second summary: Without realizing it, every day, marketers alienate a large part of their audience with design that is either not accessible or not inclusive. Rather than focus on the “average” person, inclusive design takes […]
30-second summary: Consumers are bombarded with digital information channels. Transferring brand awareness to a local purchase requires consistent information. Non-linear customer journeys necessitate brand and local dealer cooperation. Brands need an efficient platform to scale […]
30-second summary: Marketing automation platforms are amazing tools to help scale communications and keep multitudes of customer journeys going, all from a centralized hub. By utilizing direct mail and tactile marketing automation (TMA), marketers create […]
Each year I’ve taken inventory of the major trends emerging within our B2B marketing agency practice and with the crazy year that was 2020, the new year requires even greater focus on what’s ahead. Some […]
30-second summary: In times of change, many businesses are looking to cut costs where they can, often eliminating certain strategies deemed unnecessary. The customer experience, as part of the customer journey, is a crucial revenue […]