Marketing tips

A scalable lead generation platform drives local sales

January 19, 2021 HelpperIt 0

30-second summary: Consumers are bombarded with digital information channels. Transferring brand awareness to a local purchase requires consistent information. Non-linear customer journeys necessitate brand and local dealer cooperation. Brands need an efficient platform to scale […]

Marketing tips

A look at where marketing automation falls short

January 19, 2021 HelpperIt 0

30-second summary: Marketing automation platforms are amazing tools to help scale communications and keep multitudes of customer journeys going, all from a centralized hub. By utilizing direct mail and tactile marketing automation (TMA), marketers create […]

Marketing tips

Top B2B Marketing Trends for 2021

January 19, 2021 HelpperIt 0

Each year I’ve taken inventory of the major trends emerging within our B2B marketing agency practice and with the crazy year that was 2020, the new year requires even greater focus on what’s ahead. Some […]